I'm Martin, a design leader, passionate about building high-performing design teams.

I am a maker on a mission to empower & enable fellow makers unleash their full potential and craft exceptional experiences that truly transform users' lives

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My favourite success stories

The outcome-driven design team: a BIKE24 case study

See how our team of product designers transformed the way we work by shifting focus from designing based on internal requirements to focusing on what really matters - customer value. The result? A big jump in business performance—+10% in CR , + 6% AOV, +5% account sign-ups and more.

+10% CR+6% AOV+5% acc. sign-ups

Building and scaling UX research operations

From buy-in to continuous discovery: See how we established research operations from zero, enabling strategic decision-making with real customer insights and uncovering user problems that generated millions in revenue.

+20% ARPU> 100 Qual sessions> 50 AB tests< 1 day time to interviewDefined 5 user problems costing millionsDetailed personasDetailed user journeys

Redesigning Amazon for European Sellers

Our team at BBDO helped Amazon redesign their European seller website, driving significant improvements in UX and conversion metrics across five European markets.

+15% sign-ups- 20% bounce rate+ 1 min ToS

My approach to design leadership

Impact. Passion. Collaboration.

Impact

Driving outcomes by crafting user value

I consistently empower my team to stay laser-focused on solving meaningful user problems while rigorously measuring the results of their solutions, then learn and iterate. These are some of the results my team and I were responsible for in 2024.

↑10%

Increase in e-comm conversion rate

↑5%

Account signups

↑10%

Increase in e-comm AOV

↑1★

Increase in avg. product rating

Passion

Having the best time building the best product

Our work is more than just a job — it's a mission to make a difference. My job is to spark that passion by connecting our design work to a deeper purpose of genuinely improving people's lives.

9/10

My design team happiness score

Collaboration

Working together is our superpower.

Our team communicates openly and rapidly, building bridges across functions, teams, individuals to enable easy and direct problem-solving. I enable my team to transform collaboration into our most powerful design superpower.

30%

More design crits in 2024 than 2023

... and the result

Match made in heaven

Through thoughtful mentoring, structured processes, and an unwavering commitment to team growth, Martin created a culture where designers thrived and delivered their best work.

Christian Siehler

Head of Product @ BIKE24

Experience

12 years in design. 5 leading teams

I've been designing digital products for more than 11 years, mostly for e-commerce, finance and gaming. For 5+ years I led highly successful product and UX design teams at BIKE24 and BBDO. These are some of the brands I have had the honour of working with.

Let's talk

martin (at) marinov.to

Find me on LinkedIn