Redesigning Amazon for European Sellers
Our team at BBDO helped Amazon redesign their European seller website, driving significant improvements in UX and conversion metrics across five European marketplaces. Ultimately leading to signing all European seller business units of Amazon as clients.
Overview
Did you know that over 50% of the stuff you buy on Amazon come from third-party sellers?
In 2019 this is where potential sellers in Europe had to go to find information and be inspired to register.
The Problem
The existing website was outdated, lacked clear navigation, and failed to address the specific needs and concerns of European sellers. This resulted in lower conversion rates and missed opportunities for both Amazon and potential sellers.
The Solution
We redesigned the website to create a more intuitive and localized experience for European sellers. The new design focused on:
- Clear and compelling value proposition
- Streamlined registration process
- Localized content and support
- Improved information architecture
The Process
Our design process involved:
- Extensive user research and interviews
- Competitive analysis
- Iterative design and prototyping
- Usability testing with potential sellers
- Collaboration with Amazon's internal teams
The Outcome
The redesigned seller website launched across five European marketplaces, delivering significant improvements in key metrics:
- 40% increase in seller registrations
- 60% reduction in support tickets
- 85% positive feedback from new sellers
- Expansion to additional European markets
Our work ultimately led to signing all European seller business units of Amazon as clients, showcasing the success and impact of the redesign.