Building and scaling UX research operations at BIKE24
From buy-in to continuous discovery: this is how we set up our research practice to transform BIKE24 into a company truly in tune with our users’ needs.
Defining design vision to support the overall business goals and drives measurable results as well as strategies to execute it.
Coaching and mentoring design talent to enhance team capabilities and improve overall design quality.
Fostering a culture of collaboration, transparency, mutual respect and laser focus on solving user problems to drive quantifiable outcomes.
Hands-on design interactions, user flows and information architecture as well as demonstrating solutions through wireframes, prototypes and UI designs.
Streamlining design and research ops as well as implementing scalable design systems for increased efficiency, consistency, speed and employee satisfaction.
Hands-on quant and qual research, identifying users problems and needs as well as documenting those onto deliverables such as personas and user journeys.
Defining design vision to support the overall business goals and drive measurable results as well as strategies to execute it.
Fostering a culture of collaboration, transparency, mutual respect and laser focus on solving user problems to drive quantifiable outcomes.
Streamlining design and research ops as well as implementing scalable design systems for increased efficiency, consistency, speed and employee satisfaction.
Coaching and mentoring design talent to enhance team capabilities and improve overall design quality.
Hands-on design interactions, user flows and information architecture as well as demonstrating solutions through wireframes, prototypes and UI designs.
Hands-on quant and qual research, identifying users problems and needs as well as documenting those onto deliverables such as personas and user journeys.
From buy-in to continuous discovery: this is how we set up our research practice to transform BIKE24 into a company truly in tune with our users’ needs.
Increased conversions and customer satisfaction. See how our team at BBDO helped Amazon to redesign their European seller-facing website.
Since UI and visual design are the passion that started me on this path more than 12 years ago, here I would like to show you some UI designs I have worked on over the years. It’s a dribbble style – nothing to read – just watch.