Hey there! I am Martin.

A design leader, passionate about building high-performing design teams and awesome digital products.

My Favourite Success Stories

Our team at BBDO helped Amazon redesign their European seller website, driving significant improvements in UX and conversion metrics across five European marketplaces. Ultimately leading to signing all European seller business units of Amazon as clients.

See how ->

My approach to design leadership

Impact. Passion. Collaboration.

I have come to realise that when these three elements converge, they create a powerful synergy which leads to an amazing team culture that produces outstanding business results.

Impact

Driving outcomes by crafting user value

I consistently empower my team to stay laser-focused on solving meaningful user problems while rigorously measuring the results of their solutions, then learn and iterate.

These are some of the results my team and I were responsible for in 2024.

10%

Increase in e-comm conversion rate

5%

Increase in account signups

6%

Increase in e-comm average order value

1

Increase in avg. product rating

Passion

Having the best time buildng the best product

Our work is more than just a job — it's a mission to make a difference. And we love it! My job is to spark that passion by connecting our design work to a deeper purpose of genuinely improving people's lives.

9 /10

My design team current happiness score

10 /12

My product team current health score

Collaboration

Working together is our superpower.

Our team communicates openly and rapidly, building bridges across functions, teams, individuals to enable easy and direct problem-solving. I enable my team to transform collaboration into our most powerful design superpower.

20%

More design crits in 2024 vs 2023

100%

Participants in design vision workshop 2024 vs 2022

How I can help your team

Vision & Leadership Craft

Vision and strategy Team culture Mentoring & coaching Team management Stakeholder management Design reviews and critiques Design & research ops Workshops Empowerment Collaboration Motivation Problem solving Qual user research Data analysis A/B testing UI design & prototyping IA design & wireframing Design systems

Through thoughtful mentoring, structured processes, and an unwavering commitment to team growth, Martin created a culture where designers thrived and delivered their best work.

Christian Siehler

Head of Product @ BIKE24

Experience

12 years in design. 5 leading teams.

2021 - Present

Currently, I lead design at BIKE24. My team and I create e-commerce solutions that delight millions of cycling enthusiasts across Europe.

2019 - 2021

Previously, I led the UX/UI team at BBDO. We won pitches and delivered impactful solutions for Amazon, Porsche and blu.

2011 - Present

I’ve been designing digital products for more than 12 years, primarily for e-commerce, finance and gaming. For over 5 years I led highly successful product design and UX teams. These are some of the brands I have had the honour of working with.